Jabian’s Product Management Methodology is a comprehensive approach that defines and delivers products that hit the mark with your customers while efficiently meeting your strategic business objectives. Additional benefits of a mature Product Management discipline include efficient and effective product delivery, quantified product features mapped to customer value, and product management that realizes ROI.
Effective Product Management enables organizations to innovate products and enhance their competitive advantage.
Our Product Management Methodology addresses the four major Product Management business functions:
1. Strategy: Gather market and customer insights to then define product objectives realized through product innovation. Set direction of the capability roadmap based on business strategy, market, and customer needs.
2. Development: Manage product scoping, planning, prioritization, and preparedness for product delivery.
3. Operations: Introduce the product into the marketplace and manage prioritization of product enhancements throughout the remainder of the product lifecycle.
4. Portfolio Management: Manage a portfolio of products through ongoing analysis of product performance, prioritizing efforts between products within the portfolio, reviewing new product ideas, and ensuring financial and human capital resources are properly aligned to products. Governance efforts exist throughout the product lifecycle to ensure the product(s)/portfolios are aligned and moving toward the strategic objectives.
The Jabian Difference
We define the “Why” before the “How”
Innovation is key
Tracking & Forecasting