2/2014
The World Wide Web has infiltrated all of our lives whether we’d like to admit it or not. In this electronic age, a website is not only a necessity, it’s something that can truly make or break a business. When visiting a new site, people make up their minds within moments whether they will stay to have a look around. So how can you make sure your site is working for you rather than against you? Let’s go over a few things to consider:
Build a Website with Mobile Devices in Mind
IBM’s 2013 Holiday Season Benchmarking showed that mobile traffic accounted for 48% of all online traffic and 29% of all online sales. Both are record highs. These days, sites can be built to be responsive, reacting to the size of the screen being displayed making it easier than ever to have a traditional and mobile site.
Be a Copy Cat
There are many successful companies out there that are trailblazers. Let them experiment with what works and what doesn’t. Build your site so that it leverages the best of what works for your needs.
Less is More
If your website resembles a used car sales lot with multiple attention-getters, it’s time to simplify. Get your point across clearly and concisely on your home page. Make sure your other pages are easy to find so your visitor can easily find their way to your products and services.
Not taking advantage of your website as a revenue generating hub leaves money on the table. Before a major organizational change, don’t forget to check if your website is working for you. If it isn’t, some small changes can make a big impact.